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Industry Headlines

Huhtamaki promotes disposables range with pie recipes

Huhtamaki has created a range of sweet and savoury pie recipes in a bid to promote its Chinet plates and bowls to restaurants, and cafes.

Source: News from packagingnews.co.uk | Posted on 12 March 2010 | 4:31 am

Oxo-degradable plastics 'should be incinerated', says government: download report

The Co-operative is to drop oxo-degradable plastic bags after a Defra study found they fail to make packaging more environmentally friendly, according to new research from Defra.

Source: News from packagingnews.co.uk | Posted on 12 March 2010 | 3:01 am

Smurfit Kappa ends 20-year racing sponsorship

Smurfit Kappa has ended its two-decade sponsorship of one of the horse racing world's biggest events.

Source: News from packagingnews.co.uk | Posted on 12 March 2010 | 1:36 am

Sellotape packaging to lose plastic cover for brand relaunch

Sellotape manufacturer Henkel is dropping the plastic covering from its cartonboard packaging as part of the relaunch of the sticky tape brand that will hit shelves later this year.

Source: News from packagingnews.co.uk | Posted on 12 March 2010 | 1:00 am

105 million aluminum beverage cans collected during America Recycles Day

During a 12 week period, over 105 million beverage cans, or more than 3 million pounds of...

Source: Packaging Digest - Sustainable Packaging | Posted on 11 March 2010 | 12:02 pm

Georgia-Pacific’s Pat Smorch presents at Sustainability in Packaging Conference 2010

Innovation Institute director will discuss application of primary packaging principles to Retail...

Source: Packaging Digest - Sustainable Packaging | Posted on 11 March 2010 | 11:35 am

Kodak reveals plans for packaging-focused Ipex launches

Kodak will target the packaging sector at Ipex with plate-making launches that feature direct laser engraving onto flexo forms.

Source: News from packagingnews.co.uk | Posted on 11 March 2010 | 4:42 am

OfficeMax launches new reusable shipping bin program

OfficeMax is launching a Reusable Shipping Bin Program designed to help its contract business...

Source: Packaging Digest - Sustainable Packaging | Posted on 10 March 2010 | 4:23 pm

SFI marks 2,000 chain-of-custody certified locations

The independent Sustainable Forestry Initiative program continues to grow exponentially,...

Source: Packaging Digest - Sustainable Packaging | Posted on 10 March 2010 | 11:25 am

AT&T slims down accessory packaging

Improved Packaging Expected to Save 200 Tons of Wasted Plastic and Paper in 2010 New Design...

Source: Packaging Digest - Sustainable Packaging | Posted on 4 March 2010 | 11:33 am

Palletizer

The co. says it's now collaborating with FANUC Robotics to create the TRP3000 robotic...

Source: Packaging Digest - Daily Packaging News | Posted on 24 February 2010 | 1:00 am

Heavy-duty conveyor

The co.'s heavy-duty 2,500-lb-capacity powered roller conveyor features a simple design with...

Source: Packaging Digest - Daily Packaging News | Posted on 23 February 2010 | 1:00 am

Arrowhead Systems Inc. acquires packaging technologies from CCH Engineering

Arrowhead Systems Inc. announces that it has acquired the proprietarycan conveying and can...

Source: Packaging Digest - Daily Packaging News | Posted on 3 February 2010 | 10:44 am

Elevator/lowerator

The co. introduces an economical new system for elevating and lowering products in packets or...

Source: Packaging Digest - Daily Packaging News | Posted on 1 February 2010 | 1:00 am

Robots

VM-Series six-axis articulated, Class 100 cleanroom robots feature reaches from 1,000 to 1,300...

Source: Packaging Digest - Daily Packaging News | Posted on 1 February 2010 | 1:00 am

Nudging Recycling From Less Waste to None

An antigarbage strategy known as “zero waste” is moving from the fringes to the mainstream, taking hold in school cafeterias, national parks, restaurants and corporations.

Source: NYT > Containers and Packaging | Posted on 19 October 2009 | 11:00 pm

Redefining a Profession

Design has changed dramatically over the past 70 years, as Tim Brown relates in his new book.

Source: NYT > Containers and Packaging | Posted on 27 September 2009 | 11:00 pm

Man vs. Clamshell: A Lopsided Fight

A humiliating defeat by some hard-bitten plastic makes the Haggler think it may be time for an if-you-can’t-beat-them approach.

Source: NYT > Containers and Packaging | Posted on 26 September 2009 | 11:00 pm

5 Things Every Business Needs To Know About Packaging

5 Things Every Business Needs To Know About Packaging

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Source: Packaging News You Can Use | Posted on 14 September 2009 | 2:03 pm

Its what you don

Its what you don’t know about product packaging that can bite you in the butt!

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Source: Packaging News You Can Use | Posted on 27 August 2009 | 1:41 pm

ExpertClick News Release: Packaging People To Follow On Twitter

ExpertClick News Release: Packaging People To Follow On Twitter

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Source: Packaging News You Can Use | Posted on 19 August 2009 | 2:24 pm

Next Time, Break Out the Packing Peanuts

When shipping a fragile item, it pays to read the very fine print from the shipping company.

Source: NYT > Containers and Packaging | Posted on 8 August 2009 | 11:00 pm

There Are Two Sides To Every Packaging Story

I have been reading some packaging reviews of some new products being introduced this spring and summer. I’m always intrigued by the interesting perspectives from different audiences.

Case in point when Tropicana introduced their new orange juice packaging the creative crowd raved about the packaging: saying it was sleek sophisticated, modern and very aesthetically pleasing.

On the other hand the consumer hated it, couldn’t find what the wanted and wanted the trademark orange and candy cane straw back on the package.

Which is the true packaging story? Turns out after spending $35 million (yes, 35) Tropicana went back to the original packaging the one the consumers loved.

Now Ritz and Oreo are introducing new product packaging @ Target. I’m seeing the same fracturing of opinions. The creative set thinks the package design is clean, simple and evocative. Consumers ask what’s the purpose of the “retro” look? It looks too simple, unfinished and again confusing to the consumer.

Personally I think it looks amateurish like a package missing the rest of the elements.

But time will tell whether consumer like this new packaging by buying the products. In the case of Tropicana package redesign sales fell almost 20%.

So what’s the moral of this packaging story? Just because it looks cool contemporary or in vogue with the latest packaging trends such as going “retro” it doesn’t mean consumers will like it and continue to buy the product.

Source: Packaging News You Can Use | Posted on 17 June 2009 | 3:28 pm

What Has Twitter Got To Do With Packaging?

Some forward thinking companies are incorporating the use of Twitter ID's on their product. The story broke this week Pepsi has included a Twitter tag on the can of its newest line of bubbly drinks Pepsi Raw.

If you are not yet a Twitter aficionado, Twitter is the latest and fastest growing social media. Brands are capitalizing on its followers to create evangelists for their brands. Adding a Twitter tag line on product packaging is the method of connecting with their core customer for their opinions and suggestions. While Pepsi Raw is not yet available in the states other brands are considering this very option as the latest social marketing tool.

So how does this work and what is the purpose?
The Twitter ID on the product packaging allows consumers to send direct comments to the company in 140 characters or less what they think about the product. At the same time CPG companies are tweeting too are offering free sample coupons and the latest information. Its a win-win for both parties.

The beauty is: Its immediate, its easy and its accessible and people love it! What's better way to connect with your customers in "real" time that putting your Twitter ID on the product packaging?

Need to understand how incorporating Twitter on your product packaging can build your brand? I can help. I'm the number one packaging Twitter pro. Follow me @http://twitter.com/packagingdiva or visit http://packagingdiva.com

Source: Packaging News You Can Use | Posted on 11 June 2009 | 12:22 pm