How Capping Machines Impact Products and Consumer Perceptions
Capping equipment can be an integral part of any packaging system. For any business that has tried to complete an order by hand-capping thousands, or even hundreds, of bottles, it is easy to understand that the addition of capping automation can save time and help meet deadlines. But capping machines have an impact beyond speed that can affect both the products being prepared as well as the perception of those products by the end users.
Of course, the ability to seal products into a container, avoiding leaks or spills, is the benefit that most companies packaging a liquid appreciate most. Capping machines allow for consistent and dependable seals that typically cannot be achieved repeatedly when hand capping products. Spindle cappers, chuck capping machines, ROPP cappers, bottle corkers, and every other type of bottle capper ensure that whatever closure type is used on a product, it will not be over-tightened, under-tightened, cross-threaded or otherwise improperly applied.
Capping machines can also provide tamper evidence, allowing consumers to feel safe when buying a liquid, especially products such as distilled spirits, bottle water, cough syrups, and other foods, beverages or pharmaceuticals. Certain closures and capping machines, like the ROPP capper, provide tamper evidence through the capping process. Other closures may include breakable rings or incorporate other seals for tamper evidence such as neck bands. Regardless of how it is achieved, tamper evident sealing not only protects the liquid product but provides the end user with a sense of security as well.
Capping machines can also apply closures onto a container in a way that is useful to a consumer. For example, a bottled water cap that can easily be resealed, a pump or trigger sprayer closures that applies product in an amount and manner needed, or a spout to allow for an easy pour of a product like laundry detergent. By consistently applying each of these caps in a reliable manner, capping machines can make products easier to use and more convenient for the end user.
Finally, capping machines can help to add aesthetic value to products, boosting shelf and brand appeal. Adding color or logo to closures can make products more appealing or memorable while still achieving all of the benefits noted above. Whether using the cap or other sealing products like a capsule or neck band, the seal itself can be used to make a product stand out as unique among competitors.
While bottle cappers add speed, efficiency, and consistency to the capping and sealing process, these machines also offer commonly overlooked benefits that can positively impact both the product or brand itself and the way a consumer sees that product. Visit our website to learn more about the different capping and sealing machines offered and how they can help your own brand and packaging project.