Particularly Preposterous Packaging Day

According to, this Friday, August 7th is Particularly Preposterous Packaging Day. While not specifically stating all the ways packaging can be preposterous, the day can be a reminder to packagers to choose their bottle or container wisely!

One of several trends in the packaging industry is to reduce waste and packaging material in general, which is one way to create a more sustainable packaging process. Excessive packaging not only creates waste material but could actually turn consumers off to a product! Recycling, Re-using and sustainability are trends not just for the packager, but also one that interests end users as well. This is not to say that extra packaging is not always taboo, but that packagers might want to consider the necessity of the extra packaging, whether it can be recycled or whether it has some other use for the consumer. Which brings us to a second packaging trend that packagers may want to consider on Particularly Preposterous Packaging Day!

Consumers want convenience, but convenience can mean a lot of different things to different people. Some may see convenience in a single serving bottle of water. Others may want a package that can act as a serving tray for food type products. For large families, even bulk packaging such as 24 or 48 packs of beverages may be the most convenient! While customers want convenience, it is up to the packager to choose the bottles or containers that will provide that convenience, which makes it important for packagers to know their consumers.

We are not exactly sure how one celebrates Particularly Preposterous Packaging Day either, but for packagers, Liquid Packaging Solutions would always suggest weighing current trends, such as sustainability, recyclability and convenience with other factors such as unique or atypical bottles and containers that can make a product stand out. While different can be good when it comes to packaging, the lack of the packaging features mentioned above can quickly make the benefit of "different" wear off, to be replaced by consumer frustration.

Whether using typical plastic or glass bottles or truly unique, one-of-a-kind containers, LPS can help identify a packaging system to efficiently and reliably rinse, fill, cap and otherwise prepare products for the shelf. To speak with a Packaging Specialist about your own unique needs and projects, use the Quick Connect form found on this page or contact LPS Toll-Free by phone at 1-888-393-3693.